DoH launches no smoking iPhone app

The health department has spent around £10,000 developing an iPhone app to help users stop smoking

  • Guardian Professional,
  • Article history

The application will provide daily hints and tips on how to manage cravings and keep a tally of how much money quitters have saved since they stopped smoking.

It will also direct people to local NHS Stop Smoking Services and include a direct link to the stop smoking helpline. Launched on 10 March 2010, No Smoking Day, it is available from iTunes, www.smokefree.nhs.uk and NHS Choices.

The department said that a similar iPhone application it launched in December 2009 to help people keep track of their alcohol intake has been downloaded 65,000 times so far.

It justified releasing this only for Apple's mobile equipment on the basis that 61% of mobile online access to NHS information is currently through an iPhone. For the iPod Touch the figure is 17%, 2.75% use a Nokia 5800, 2.11% a Nokia e71 and 4% a BlackBerry.

Smokers who do not have an iPhone or iPod Touch can text the word calculator to 64746 to receive information on an NHS Choices smoking calculator.


Your IP address will be logged

Comments

0 comments, displaying oldest first

There are no comments yet for this article.

Comments on this page are now closed.

Market intelligence

Healthcare guides